Brand: Regatta Originals

Work: Brochure copy and product copy

Challenge: I was commissioned to create product copy for Regatta's brand new range of urban menswear, Regatta Originals.

What I did: I worked closely with a freelance designer and Regatta's internal marketing team to create a modern and edgy tone of voice. As well as highlighting the benefits of the material and style of the clothing, I also added style tips to each product, creating inspirational, brand-building copy.