Brand: Smiffys & Time4Fun

Work: Scriptwriting for a CGI promotional video

Challenge: I was tasked to create copy for Smiffys Time4Fun brand. I needed to portray both the fun and simplistic nature of the products. The copy had to appeal to B2B retailers and also show how the products they sell would appeal to children. 

What I did: I worked closely with a CGI animator and illustrator to set time frames for each scene for the storyboard. I created a treatment, identifying the characters that would be used, their personalities, the scenes they would feature in and how they interacted with each other. I then chose the products that would transfer best over a video. The copy displays the simplicity of the products and shows how they can be used and enjoyed by kids.